Tag Archives: Customer

The Ultimate Question : Driving Good Profits and True Growth

Posted on October 8, 2011 by Gopinath

Author: Fred Reichheld Published: 2006 Publisher: Harvard Business Press As per the author Fred Reichheld, customer satisfaction surveys conducted by organizations have several limitations.Firstly the percentage of customers responding to these surveys is low. Secondly when the survey results are … Continue reading →

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