Author: Seth Godin
Published: 2002
Publisher: Penguin Group
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This book is about niche marketing.
Seth Godin offers rather a common sense insight into niche marketing in a very simple and conversational style. Nothing new or profound here. It may have been so when this book was first published in 2002.
He sounds rather repetitive and keeps flogging the same horse.
A plus point of this book is this. Nearly 20 case studies and examples drawn from more than 250 brands/companies packed in this small book (less than 150 pages) to illustrate the Purple Cow Concept.
For key points from this book visit Bookworm Reads:Purple Cow – Transform Your Business by Being Remarkable.
