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	<title>Delivering Value through Process Solutions &#187; Sales</title>
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	<description>Pragmatic, Hands-on, Result-oriented                            Process Consulting and Training</description>
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		<title>What The Customer Wants You To Know</title>
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		<pubDate>Sat, 15 Oct 2011 11:55:46 +0000</pubDate>
		<dc:creator>Gopinath</dc:creator>
				<category><![CDATA[Book Review]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[Sales]]></category>

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		<description><![CDATA[Author: Ram Charan Published: 2007 Publisher: Penguin Group Buy from Flipkart This book by Ram Charan, an internationally acclaimed management consultant, is primarily targeted at Sales function in organizations. The book highlights what is wrong with conventional approach of selling &#8230; <a href="http://www.rgopinath.com/2011/10/15/what-the-customer-wants-you-to-know/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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