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	<title>Delivering Value through Process Solutions &#187; Marketing</title>
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	<description>Pragmatic, Hands-on, Result-oriented                            Process Consulting and Training</description>
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		<title>Book Review: Inbound Marketing</title>
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		<pubDate>Mon, 17 Oct 2011 15:26:14 +0000</pubDate>
		<dc:creator>Gopinath</dc:creator>
				<category><![CDATA[Book Review]]></category>
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		<description><![CDATA[Authors: Brian Halligan, Dharmesh Shah Published: 2010 Publisher: John Wiley and Sons Buy from Flipkart The traditional way of marketing is Outbound Marketing where the businesses bombard the prospects with promotional brochures, TV advertisements, spam mails, telemarketing calls and so &#8230; <a href="http://www.rgopinath.com/2011/10/17/inbound-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Buy.Ology &#8211; How Everything We Believe About Why We Buy Is Wrong</title>
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		<pubDate>Mon, 17 Oct 2011 11:14:03 +0000</pubDate>
		<dc:creator>Gopinath</dc:creator>
				<category><![CDATA[Book Review]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Author: Martin Lindstrom Published: 2009 Publisher: Random House Business Books Buy from Flipkart Neuromarketing is an emerging field where sophisticated techniques like fMRI and EEG are used to study the responses of the brain cells to the marketing stimuli. This &#8230; <a href="http://www.rgopinath.com/2011/10/17/buy-ology-how-everything-we-believe-about-why-we-buy-is-wrong/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Purple Cow &#8211; Transform Your Business by Being Remarkable</title>
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		<comments>http://www.rgopinath.com/2011/10/17/purple-cow-transform-your-business-by-being-remarkable/#comments</comments>
		<pubDate>Mon, 17 Oct 2011 11:07:49 +0000</pubDate>
		<dc:creator>Gopinath</dc:creator>
				<category><![CDATA[Book Review]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Author: Seth Godin Published: 2002 Publisher: Penguin Group Buy from Flipkart This book is about niche marketing. Seth Godin offers rather a common sense insight into niche marketing in a very simple and conversational style. Nothing new or profound here. &#8230; <a href="http://www.rgopinath.com/2011/10/17/purple-cow-transform-your-business-by-being-remarkable/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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