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	<title>Delivering Value through Process Solutions &#187; Advertising</title>
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		<title>Buy.Ology &#8211; How Everything We Believe About Why We Buy Is Wrong</title>
		<link>http://www.rgopinath.com/2011/10/17/buy-ology-how-everything-we-believe-about-why-we-buy-is-wrong/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=buy-ology-how-everything-we-believe-about-why-we-buy-is-wrong</link>
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		<pubDate>Mon, 17 Oct 2011 11:14:03 +0000</pubDate>
		<dc:creator>Gopinath</dc:creator>
				<category><![CDATA[Book Review]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.rgopinath.com/?p=396</guid>
		<description><![CDATA[Author: Martin Lindstrom Published: 2009 Publisher: Random House Business Books Buy from Flipkart Neuromarketing is an emerging field where sophisticated techniques like fMRI and EEG are used to study the responses of the brain cells to the marketing stimuli. This &#8230; <a href="http://www.rgopinath.com/2011/10/17/buy-ology-how-everything-we-believe-about-why-we-buy-is-wrong/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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