Authors: John Bessant and Joe Tidd
The authors who are experienced academicians have written this book to provide an accessible and highly structured introduction to innovation and entrepreneurship for students of business and management.
They have reviewed and synthesized the theory and research in these subjects where relevant but emphasized more on the practices of innovation and entrepreneurship applied in product development, business creation, corporate and public services, emerging technologies and economies and sustainability.
The book is structured in four parts, covering twelve chapters:
I. Principles – Review of key theories and research relevant to understanding the dynamics and practice of innovation and entrepreneurship. The three chapters in this part are
Chapter 1 The innovation imperative
Chapter 2 Organizing innovation and entrepreneurship
Chapter 3 Networks and systems
II. Context – How the generic innovation and entrepreneurship model discussed in Part I needs to be adapted to different environments.
This part has the following two chapters
Chapter 4 Innovative manufacturing
Chapter 5 New product and service development
III. Practice -Application of the material from the previous two parts to explore some central themes is described in the following six chapters:
Chapter 6 Creating and sharing knowledge and intellectual property
Chapter 7 Exploiting discontinuous innovation
Chapter 8 Entrepreneurship and new ventures
Chapter 9 Social entrepreneurship and innovation
Chapter 10 Innovation for growth and sustainability
Chapter 11 Innovation, globalization and development
IV. Action – The single chapter in this section – Chapter 12 Taking the next steps - identifies the steps necessary to make innovation and entrepreneurship happen and suggests an action plan for translating ideas into practice.
Each chapter includes clear learning objectives, key terms, a guide to further resources and individual reflective questions and suggested group assignments. In addition to these, each chapter has four key elements:
- Innovation in Action – contemporary case studies
- Developing Personal Capabilities - guide for students to reflect and develop skills
- Advice for Future Managers – practical implications and advice
- Strategic and Social Impact – broader strategic and social relevance of different types of innovation/entrepreneurial activities
A very comprehensive text book which admirably serves the purpose for which it was written !
- Online Resources for the book - Case studies; Video and audio media – films and interviews;Activities to support teaching and learning;Tools to work with concepts introduced in the book.
- Innovation Portal – for those who are involved in the teaching, learning or practice of managing innovation.
Publication Details: Published:2007; Publisher: John Wiley & Sons Ltd; Paperback: 478 pages.